ZTX

VIDEO EDITING
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ICONOGRAPHY
SOCIAL MEDIA ASSETS
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ART DIRECTION

Founded in 2022, ZTX is the joint blockchain initiative of Jump Crypto and ZEPETO — the largest metaverse in Asia with over 400 million lifetime users.

ZTX tasked Juicy Pear with the creation of several high visibility touch points including marketing videos, social media & newsletter templates, infographics & iconography.

A wide range of static graphic assets were created and posted to Twitter, announcing the latest happenings at ZTX as they move towards an immersive in-game experience.

A company road map was needed for the ZTX website in order to keep users updated with company goals and milestones.

As ZTX moves toward an immersive gameplay experience, the Genesis Homes NFT Mint was a critical first step to gaining Web3 traction. Video and static graphics alike were created ahead of this milestone.

a tall building with a neon sign on the side of it
a man and a woman standing in front of a cakea picture of a building with the words thank you for mintinga white building with the words thank you for minting

By leveraging custom, branded iconography, ZTX could uniquely represent specific actions and objects on their website and beyond.

As part of general gameplay awareness initiatives, these static assets were created to notify users of unique features of the Genesis NFT Homes.

a screen shot of a bunch of different items
a bunch of small figurines on a table
a screenshot of a building on a rock in space
a screen shot of some type of door type
a screen shot of a screen shot of a space station
a view of a city and a body of water at night

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