Pantol

IDENTITY
/
WEBSITE DESIGN
/
ART DIRECTION
/
NAMING & MESSAGING

From the finish line at the Tour de France to the café stop on your local bike shop ride, Pantol’s wide range of apparel & gear is made for cycling professionals and amateurs alike.

Offering a wide range of products that deliver across any terrain and under any condition, Pantol is second to none when it comes to comfort, durability, & styling. Juicy Pear brought this brand to life with an identity, website, and accompanying apparel designs.

pantol logo

True to the spirit of cycling, the new logo is bold, fast, and motivated to win - the perfect mix for a brand that offers the same qualities in its products and apparel.

The eCommerce website was designed and developed to be an extension of the brand. The UI is clean, modern, and impactful, utilizing a variety of photography styles in an effort to show the brands diversity.

a black and white photo of a futuristic vehicle

The signature Pantol cycling kit utilizes native brand colors and a unique geometric pattern.

a red and gold cycling suit with a red bib and a pair of red

A robust online store was needed to exhibit the wide range of cycling products and apparel on offer. Juicy Pear built the site on Shopify, allowing Pantol to market to customers, and accept payments across multiple sales channels.

a series of photos showing different types of clothing

Additional long-sleeve jerseys designed for Pantol’s winter collection.

three long sleeved shirts with different designs on them

The product detail page was designed and built to offer streamlined size, color, and size selections for the end customer.

a website page with a picture of a person riding a bike

Additional apparel from Pantol’s summer collection. Displayed here are a sample of bib-shorts and sock designs.

a group of men's bib shorts and socks