Hype Machine
WEBSITE DESIGN
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APP DESIGN
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ART DIRECTION
The new-music-aggregator Hype Machine has been serving up fresh tunes since 2005, and while some functionality has been added over the years, the overall look and feel has remained unchanged since its inception.
Staying true to its core playlist identity, this redesign provides a more streamlined, user friendly approach to the website & mobile application shown below.
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The redesign draws inspiration from music collections from years past; the sideways navigation panel is evocative of CDs or LPs on a shelf.
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With the majority of users engaging with Hype Machine on their phones, a revised mobile experience was needed that complemented the desktop site.
The ability to create and curate playlists was an important functionality Juicy Pear added to the Hype Machine experience.
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